Digital media refers to any form of media that is encoded in a machine-readable format and can be accessed and transmitted electronically. This includes websites, social media, video games, virtual reality, and digital advertising. Digital media has revolutionized the way information is created, distributed, and consumed, allowing for greater interactivity, customization, and convenience. Research in digital media explores topics such as user experience, content creation, online behavior, and the impact of technology on society. This field is constantly evolving as new technologies and platforms emerge, shaping the way we communicate, entertain ourselves, and engage with the world.